To help you out, we’ve highlighted 5 8 of the most important LinkedIn statistics every B2B marketer should know, all compiled from the best research available on the web. Not to mention you need to know how to cut through the noise if you want to make it all worth it. Still, if you haven’t dug into LinkedIn yet, the time you need to commit could be frightening. Here’s a great video that covers some of the most common LinkedIn mistakes that people are still making: Of course, there’re PLENTY of common mistakes we see on the platform. They’re looking for content that can change the way they do business, which is most definitely music to the ears of a B2B marketer.īONUS: We all know that LinkedIn is taking off & becoming a great channel for marketers, new grads, and professionals of all industries. They’re not there to find Buzzfeed quizzes, wedding photos, or memes. There isn’t the same barrier you need to break down like on other social platforms like Facebook. More often than not, they’re actually scrolling through actively looking for valuable content to read. It’s where most Fortune 500 decision-makers and executives like to spend their spare time.

Even if you just skim through and dig into the stats that catch your eye, there’s plenty of value to be found here.)ĭOWNLOAD THE GUIDE (FREE) 2023 LinkedIn Statistics Overview (There’s also a recap at the end if you’re in a rush, but you’ll definitely get a lot more from it if you go through each section. We’ve broken down the stats into four different sections: You’re investing plenty of time into Facebook, curating content on Twitter, searching for great Instagram post ideas-but the one missing piece of the puzzle is this:Īnd in this post, we’re going to share 58 LinkedIn stats you can use to guide your 2023 marketing strategy and help you decide which tactics are worth investing in this year. What channels are you focusing on the most in 2023?

Is linkedin down right now