image caption But the games have often used ads that show a multiple-choice type puzzle to avert a catastrophe, or, more recently, the pin-pulling puzzle type.

Match three Both Homescapes and Gardenscapes are hugely popular, with more than 100 million app installs each from the Google Play store. 'It would not be surprising for a publisher to target certain types of gamers with ads featuring the more competitive and problem-solving elements of their title, even if they don't make up the bulk of gameplay,' he said. In recent years, a number of mobile games have used ad videos that show puzzle game mechanics they do not use - or barely use - prompting complaints from gamers. They showed a game where users pull pins in a specific order to solve a puzzle - though the actual games had totally different 'core gameplay'.

Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising Standards Authority (ASA). As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use.The UK advertising authority tells a developer to change its mobile gaming ads. And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again. ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA).

Fake homescapes ad